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InsightsOperator's notes on outcome pricing and Indian SMB AI.
Short essays, research notes and field reports from running an AI automation agency for Indian SMBs. Written by Kiran Mulay, founder of GigaBizZone, with the same restraint we apply to the rest of the site — no thought leadership, no buzzwords, just operational notes.
Why we price in outcomes, not subscriptions.
SaaS subscription pricing was designed for a customer who doesn't exist in Indian SMB land. The economics break before the second monthly invoice. Here is what we chose instead — and why a refund-backed outcome price is the only honest commercial design choice for this market.
Read the essayThe Indian SMB AI paradox — what the data actually shows.
90% of Indian SMBs use no AI in their customer journey, while UPI volumes compound and WhatsApp Business is universal. Three structural frictions explain the gap — and none of them are about technology. A short tour of the numbers from PwC, Nasscom, Inc42 and Google.
Read the analysisHow a clinic recovers no-shows — a LeadMedico field note.
A three-chair dental practice was losing close to a fifth of its calendar to no-shows. Inside a fortnight, a Voice Receptionist, WhatsApp patient bot and structured recall changed the numbers. Here is the actual sequence — and what to expect if your practice runs the same play.
Read the field noteThree launch essays. More will follow as engagements complete and the operating thesis evolves.
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